The Rise of Plus-Size Modelling

The Rise of Plus-Size Modelling

Plus-size modelling has become increasingly popular among advertisers in the last two decades. This coincides with the fact that as a society we are getting heavier, and that advertisers have to take their audience into account when making decisions on what type of campaign is required.

Models Direct

The team here at Models Direct have noticed that this trend is having a positive effect on the number of plus-size modeling jobs. Traditionally, modeling was reserved for those with stereotypical slim and tall figures. The developments occurring as a result of the changes in advertising really opened modelling up to a whole new audience. There are numerous brands who specialise solely in plus-size clothing even - the market really is that big. For any product, there is always a model that needs to be found and with thousands of products being launched every year comes thousands of modeling jobs! If you are lucky enough to get some of these assignments, make the most of them and be as professional as possible. A lot of work goes to the same people; those who impress the clients the most!

In some ways, plus-size modelling is easier than traditional modelling - you don't need to work out as much! If you are interested in becoming a model, no matter your body shape, find more resources that might help you in the other Models Direct blogs. With 25 years in the business, we are one of the most established modeling agencies in the United Kingdom. Also, watch the video below to find out more about our company and follow Models Direct on twitter for daily assignment updates!